Staten Island Hustle (CNBC) – Premieres 11th April
Going in a completely different direction to fellow CNBC show Cleveland Hustles, this follows five Staten Island based businessmen and friends as they try to develop new products in the bid to make themselves rich.
It starts off with the group meeting up at their favourite restaurant where they initially talk about what they are currently working on, and if it’s of interest to the rest of the group as a business idea. After some toing and froing they then settle on a product that they believe hasn’t been done before and set about putting their idea into action.
The programme then follows the group as they research the product, work out the costs and possible profit margins and outsource the production of a prototype. After the prototype is made, the group then tests out the product at a relevant company to find out if it is something they’d use. And then when they get the thumbs up, start to tout the item about to get some pre-orders, where they adapt their business model to the feedback they receive.
Along with the main business idea the group are working on, it also drops in some bits where members of the group have their own investments they are working on, as they try to get those products off the ground.
The show feels like a mix between a shoddy reality series and a business programme, and while the main idea the group are working on is interesting it’s still not that watchable.