The Real Mad Men of Advertising (Smithsonian) – Premieres 8th January
A programme that looks into the history of the US advertising companies, and shows how advertising campaigns have affected cultural standards and language, along with how the ad people improved the popularity of the brands they worked on.
Along with interviewing historians and people working around the time and showing off the standard stock footage, the show also cuts in clips from Mad Men, who coincidentally recently donated props to the Smithsonian museum. With that they also get interviews from the creator on what advertising people they took inspiration from, and Property Master whose job was to make everything in Mad Men look authentic.
The standard of documentary is on a par with almost anything on AHC, when lots of easily known facts are used to pad out the rest of the programme. It’s all pretty dull.